The machine Vs. Google Numbers The loop Why it ranks Claim a market

Lead generation, industrialised Month one · 10,000 sites

Leads,
not websites.

Outpost builds ten thousand real-looking local business sites, ranks them on page one, and routes every enquiry to you. The ones that don't convert get deleted and replaced. You buy the leads. We run the machine.

Claim a market Watch it build

Fleet · last 30 daysAll markets

Qualified leads {{ leadCount }}

Week 1Week 14

Sites live

412K

Sessions

$11

Per lead

Deploying continuouslyEvery tile is a different site

01 — The machine

Pick a market. Watch it fill.

Live websites · each one a real local business pageShowing {{ shownLabel }} of 10,000

Different layout, copy and colours on every siteDimmed = flagged for cullClick any site to inspect

Site inspector{{ selIndex }}

https://{{ selDomain }}

{{ selName }}Services · Areas · Reviews · Contact

Target keyword

Google rank{{ selRank }}

Sessions · 30d{{ selSessions }}

Leads · 30d{{ selLeads }}

Cost per lead{{ selCpl }}

Search volume{{ selVolume }}

Indexed{{ selGsc }}

AI detection{{ selHuman }}

Verdict{{ selVerdict }}

Fleet ranking health

Sites on page one{{ pagesCount }}

Still climbing{{ vmCount }}

Re-targeted if not page one by day 90

02 — The only opponent that matters

Google's spam filter kills templates. So there is no template.

Every design choice in Outpost traces back to one adversary. A layout stamped ten thousand times gets filtered as spam; ten thousand sites that each look like a real local business get indexed. Unique design isn't polish here. It's the survival condition. The same goes for the humanisation pass on every word of copy.

One template, stampedFiltered

Volume becomes the liability

Near-identical pages across thousands of domains is the exact signature the classifier was built to catch.

Ten thousand originalsIndexed

Nothing to cluster on

Different structure, copy, imagery and voice. Google reads ten thousand small local businesses — because that is what they are.

Nine steps. Zero hands.

03 — Keyword in, lead out

04 — The numbers a CMO asks for

Ten thousand sites. One P&L.

Rolling 12 months
All markets

4.1M

Impressions

918K

Clicks · 22.4% CTR

71K

Form fills · 7.7%

52K

Qualified leads

$11

Blended cost per lead

Sessions, clicks, leads by month Sessions Clicks Leads

The leads line steepens faster than sessions because the fleet keeps growing while losers are removed and the keyword set narrows on what converts.

Funnel · 12 mo

Impressions4.1M

Clicks918K

Form fills71K

Qualified leads52K

Click-through by position

Position 1–331.4%

Position 4–106.2%

Position 11+0.4%

Position 11 earns nothing. That is why a site off page one is deleted, not optimised.

05 — The part that compounds

Building is the easy half. Killing losers is the other.

Every site is instrumented from the day it indexes. No leads by day 90 and it's deleted — and what it taught us comes back as the next keyword set. The fleet isn't a campaign. It's a loop that gets cheaper per lead every cycle.

Publish

One site per keyword, indexed the same day.

Rank

Page one or it isn't doing its job.

Measure

Sessions, form fills, cost per lead — per site.

Cull

No leads by day 90: deleted, domain released.

Re-target

Narrower intent, new geography. Back to 01.

Cull ledger · last cycleDeleted → replaced by

ac repair austin0 leadsemergency ac repair south austin

dental implantsRank #34same day dental implants plano

roof repairCPL $148hail damage roof repair tulsa

lawyer near meToo broadworkers comp lawyer mesa az

Read the right column: broad head terms lose, and the loop keeps narrowing intent until the lead arrives.

Cost per lead, by cycle

$41

$26

$17

$11

Cycle 1Cycle 2Cycle 3Cycle 4

1,860

Sites culled

−73%

CPL over 4 cycles

06 — Why it ranks when others don't

Anyone can generate a website. Getting ten thousand of them onto page one is the product.

Outpost's ranking engine watches every site's position, click-through and conversion daily, learns which intent patterns Google rewards in each market, and feeds that back into what gets built next. The sites are the visible part. The intelligence underneath is what compounds.

Keyword intent scored against live SERP data, not volume alone

Every site structurally and semantically distinct, by design

Daily rank, CTR and lead attribution per site and per keyword

Winning patterns cloned into adjacent keywords automatically

Time to page one · medianBy cycle

46d

31d

22d

14d

Cycle 1Cycle 2Cycle 3Cycle 4

71%

Of fleet on page one

44%

In positions 1–3

Manual SEO hours

Each cycle the engine knows more about what your market's searchers click, so the next thousand sites rank faster than the last.

Name a market.
We'll name the price per lead.

Bring a vertical and a geography. You get the keyword set, the search volume, and a cost-per-lead target for cycle one. No retainer until the first leads land.

Claim a market All products

Outpost.

Ten thousand local sites, ranked and instrumented, feeding qualified leads into your pipeline. We run the machine; you take the enquiries.

Product The machine Vs. Google Numbers The loop Why it ranks

Talk to us Claim a market Partner or resell More from the studio

Leads, not websites.